DIRS.INFO The most relevant business & tech news

Meade, who is white, is charged with murder and reckless homicide in the December 2020 killing in Columbus of Goodson, who was Black. Meade maintains that he shot Goodson because he brandished a gun. Meade, who is a pastor at a Baptist church, shot Goodson six times, including five times in the back, as Goodson tried to enter his grandmother’s house, police have said. Goodson’s family and prosecutors have said he was holding a sandwich bag in one hand and his keys in the other when he was fatally shot. Rosser, when asked by prosecutors, said he did not see Goodson holding a gun and testified that he heard the gunshots but did not witness Goodson’s killing.

Persons: Tim Merkle, Casey Goodson Jr, Jason Meade, ”, Meade, Goodson, Mark Collins, Collins, Christopher Corne, Corne, Tamala Payne, Goodson’s, Ryan Rosser, Rosser, ___ Samantha Hendrickson Organizations: — Prosecutors, Facebook, Associated Press, America Statehouse News Initiative, America Locations: COLUMBUS , Ohio, Ohio, Columbus

Six people listed on Israel's previous Tron seizure notices who responded to Reuters questions denied connections to militant groups. Iran has previously used Tron to skirt U.S. sanctions. 'BLINDSPOT'Since its 2008 birth, the Bitcoin blockchain, and since then crypto more widely, have been magnets for criminals drawn by liquidity and a reputation for anonymity. In 2021, the first year NBCTF published seizure notices, it froze 30 Bitcoin wallets. No Bitcoin wallets appear in notices in the subsequent years.

Persons: Dado Ruvic, Mriganka Pattnaik, Merkle, Hayward Wong, Tron, Wong, Israel, NBCTF, Weeks, Justin Sun, Sun, Binbin Deng, Shlomit Wagman, VanEck, Wagman, Tom Wilson, Elizabeth Howcroft, Nidal al, Gebeily, Frank Jack Daniel Our Organizations: REUTERS, Hezbollah, Reuters, Israel's, Bureau for, British Virgin Islands, Dubai Co, Israel, Hamas, Islamic, West Bank, Tron, U.S . Securities, Exchange Commission, SEC, Sun, Force, Harvard University, Authority, Militant, Thomson Locations: Iran, Israel, United States, New York, Britain, Singapore, Gaza, British Virgin, Jihad, Dubai, Venezuela, Jenin, Tehran, Paris, U.S, London, Beirut

☆ Advertisers pumped up to 90% of their Google ad spend into its AI tool, and some are now questioning whether it's actually performing.
▼ + stars: | 2023-11-06 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Performance Max also drove retailers' spend with Google's shopping ad products up 16% year-over-year, according to Tinuiti. Digital agency Arm Candy said that 45% of retailers' Google spend is handled with Performance Max. Specifically, the source said that the return on ad spend of Performance Max campaigns started slowing down this summer. Brand search campaigns are when companies buy search ads against their own brand names, like Hershey's buying "Hershey's" keywords, for example. Advertisers that like Google's AI say it helps them find new customersGoogle has tried to address advertisers' concerns about what Performance Max buys.

Persons: Max, Belardi Wong, Candy, Max proliferates, Zach Thompson, Thomas, We've, Merkle, Brendon Kraham, Brand, Google's Kraham, Calla Murphy Organizations: Google, YouTube, Max Locations: ROAS

But if you are a believer in momentum heading into Game 3 Wednesday, then the Braves just might be the team to beat. The Phillies said all the right things in the clubhouse after Game 2. Thomson and Game 3 starter Aaron Nola said vibes were good in Philly, especially with a needed day off to regroup. Nola gave up five hits, walked two and struck out six in six-plus innings against the Braves in a Game 3 NLDS win last season. So we just got to take it game by game.

Persons: —, Zack Wheeler, Travis d’Arnaud’s, Bryce Harper’s baserunning, Fred Merkle, Michael Harris II, Austin Riley, Trea, Rob Thomson’s, Nick Castellanos, Thomson, Aaron Nola, ” Thomson, “, Brian Snitker, you’ve, A.J, Minter, there’s, they’re, ” Nola, Nola, “ It’s, Orlando Arcia cackled, Arcia, atta, Harper, ” ___ Organizations: PHILADELPHIA, Phillies, Philadelphia, National, Braves, Citizens Bank, The Phillies, Atlanta, Games, ” Braves, Marlins, NL, Fox, MLB Locations: Atlanta, Philly

☆ Ad giant IPG's data arm Kinesso has gone through an executive exodus, and the unit faces an uncertain future
▼ + stars: | 2023-07-19 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Ad giant IPG is shaking up its data and tech arm Kinesso, and many of the unit's top execs have left. The move comes as IPG looks to cut costs from specialty services like data, a source said. Several top executives at ad agency holding group Interpublic Group's data and technology arm Kinesso have left, and now the unit faces an uncertain future, Insider has learned. IPG launched Kinesso in 2019 as a big bet on pitching marketers additional services that go beyond making and buying ads. Acxiom will remain a standalone unit that will provide data products and services to all of IPG's agencies, the source added.

Persons: IPG, Kinesso, Acxiom, Arun Kumar, Ian Johnson, Kimber Robbins, Nancy Hall, Hall, Philippe Krakowsky, Krakowsky, IPG's, they've, Dentsu, Merkle Organizations: Global, WPP, Mindshare, Reprise, UM, Agency, Epsilon Locations: Mediabrands

☆ Ford's electric Mustang Mach-E is piling up on dealer lots as the automaker confronts an EV-inventory problem
▼ + stars: | 2023-07-12 | by ( Nora Naughton | Alexa St. John | ) www.businessinsider.com time to read: +6 min

But the automaker is having a hard time moving its inventory of Mach-E and Lightning EVs. Ford dealerships are selling fewer Ford EVs than they were this time last year, per Cloud Theory. Erich Merkle, Ford's head of US sales analysis, said EV sales were up nearly 12% through June. He also said the unsold Mach-E inventory wasn't just sitting on dealer lots because it spent more time in transit. The EV market is having its first growing painsFord is not alone in its struggle to match EV production with demand.

Persons: Ford, It's, Erich Merkle, Ford's, it's, they've, We've, Merkle, Tesla, Hummer, EVs, Karl Brauer, Brauer Organizations: Ford, Theory, EV, Coast Ford, East Coast, GM, Lightning, astjohn Locations: EVs, East, Midwest

☆ Amazon's new pitch to advertisers is aimed at stealing dollars from Google and The Trade Desk
▼ + stars: | 2023-06-30 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Ad buyers said Amazon's demand-side platform is going head-to-head with Google and The Trade Desk. Amazon is making a new pitch to cut into the ad dollars that marketers spend with rivals like Google and The Trade Desk, multiple ad industry sources said. The advertising consultancy Jounce Media predicts that Google, The Trade Desk, and Amazon will collectively control about 63% of the DSP market share this year, with Google owning 41%, The Trade Desk capturing 12%, and Amazon getting 11%. Amazon's DSP has historically not been as strong in performance as Google and The Trade Desk, said Travis Johnson, global CEO of Amazon agency Podean. Google and The Trade Desk declined to comment for this story.

Persons: Hannah Grobmyer, Travis Johnson, Podean's Johnson, Pete Stein, Merkle, Stein Organizations: Google, Amazon, Jounce Media, Kepler Group . Finance, Kepler Group, CNN

☆ Newsletters are helping these companies save money and bring a personal touch into their marketing strategies
▼ + stars: | 2023-03-31 | by ( Erica Sweeney | ) www.businessinsider.com time to read: +8 min

Small-business owners say email marketing is one of the most cost-effective ways to reach an audience. These growing companies share how they saved money and were able to make more personal connections through email marketing. According to eMarketer, 67% of marketing professionals are investing in email marketing, and 48% of millennial consumers prefer to receive deals from brands via email. It gives businesses a direct pipeline to their audienceCollecting customer information is one of the most valuable aspects of email marketing, McNair said. "If you're not doing email marketing, you're leaving really important money on the table."

☆ Binance exec suggests an audit of the world's largest crypto exchange is still a ways off amid calls for greater transparency after FTX disaster
▼ + stars: | 2023-02-08 | by ( Morgan Chittum | ) www.businessinsider.com time to read: +2 min

FTX's crash prompted calls for a full audit of rival Binance's assets and liabilities. "Added transparency around assets in custody is now a market demand," a Binance spokesperson told Insider. Binance may be a ways off from a full financial audit amid calls for transparency after the fallout of rival crypto exchange FTX, according to the company's Asia-Pacific head Leon Foong. Binance has never conducted a full financial audit. "Added transparency around assets in custody is now a market demand," a spokesperson added.

☆ Pilot's 911 call reveals moments after small plane crashed into Maryland power tower
▼ + stars: | 2022-11-30 | by ( Chantal Da Silva | Chantal Da Silva Is A Breaking News Editor For Nbc News Digital Based In London. | ) www.nbcnews.com time to read: +3 min

It’s one of the electrical towers," the pilot told dispatchers in a 911 call made public by the Montgomery County Police, according to NBC Washington. “Totally a visibility issue," he said, according to NBC Washington. "That was the ultimate goal, and I hope you guys are doing good," Manion said in a message addressed to the pilot and passenger. The Mooney M20J single-engine plane was initially reported down about 4 miles northwest of Montgomery County Airpark at about 5:40 p.m. Sunday, according to troopers and the Federal Aviation Administration. Both were rushed to trauma care following their rescue, Montgomery County Fire Department officials previously said at a news conference.

A small airplane with two people on board was dangling an estimated 100 feet above ground Sunday night after the aircraft struck a tower supporting high-voltage power lines. The two were not injured and were communicating with first responders as they awaited rescue, Maryland State Police said in a statement. A small plane with two people aboard sits lodged in a power line pole Sunday evening in Montgomery County, Maryland. "Arriving troopers found the plane suspended in the air, entangled in a power line tower," state police said in the statement. What caused the small plane to go down was under investigation by the FAA and the National Transportation Safety Board.

☆ Photos show a plane after it crashed into live power lines in Maryland, leaving two passengers stuck for seven hours
▼ + stars: | 2022-11-28 | by ( Sinéad Baker | ) www.businessinsider.com time to read: +3 min

A small plane crashed into live power lines in Maryland on Sunday evening, authorities said. In this photo provided by Montgomery County Fire and Rescue, a small plane rests on live power lines after crashing, Sunday, November 27, 2022. He identified hypothermia and "orthopedic and trauma injuries," but did not say if those were affecting both passengers. He added that the plane had crashed into the power lines first, before getting caught up in the tower. A small plane caught on live power lines after crashing, Sunday, November 27, 2022.

Search resuls for: "Merkle"

12 mentions found